Duration

43 Weeks, 971 Hours

Overview

The Marketing Coordinator Diploma is designed to prepare students for entry-level marketing support positions relating to a variety of integrated marketing and communication activities.

Its objective is to expose students to a broad range of marketing knowledge and processes, administration skills, and practical tools that will assist them in dealing with situations within a marketing related career.

The program will provide the skills to progress into manager-level careers, given the proper combination of skills, experience, personal attributes, and additional training.

This program provides students with:

  • Leading-edge marketing skills and current course curriculum relevant to today’s businesses in Canada, and in some cases, internationally.
  • An introduction to the most relevant aspects of marketing support and administration.
  • Professional skills in high demand by employers. These skills include: teamwork, communication, customer service, leadership, research and problem solving.
  • A solid knowledge of marketing practices and principles. It also develops the student’s ability to relate and apply this knowledge to the many facets of marketing.
  • Proficiency in Microsoft Office Applications and graphics.

 

Admission Requirements

  • Grade 12 or equivalent, or
  • Mature Student Status
  • Courses are open to any applicant who possesses a good command of the English language and is able to follow instruction.
  • Full time students must attend the required hours per week as per the course schedule and may do so at times convenient to them.
  • Part time students may set their own schedules to a minimum of two training sessions per week. These times may be scheduled during the day, evenings, or on weekends.

 Core Courses

  • Adobe Illustrator Basic Concepts
  • Adobe Photoshop
  • Business Correspondence Level 1
  • Business Correspondence Level 2
  • Business Essentials
  • Business in the Electronic Age
  • Business Math
  • Business Presentations
  • Customer Service
  • Employment Success Strategies
  • Grammar Essentials for Business Writing
  • Marketing & Sales
  • Marketing Administration
  • Microsoft Project Level 1
  • Microsoft Publisher
  • Office Procedures Level 1
  • Office Procedures Level 2
  • Practical Applications 2 Units
  • Project Management Fundamentals Level 1
  • Thought Patterns For A Successful Career

Career Options

Careers that correspond with the skills learned in this program include:

  • Marketing & Events Coordinator
  • Sales & Marketing Coordinator
  • Direct Marketing Coordinator